We are a family run business that has grown considerably during the last year. Our shop at 35 is ay John Street , LU1 2JE in the center of Luton behind the Arndale Centre which has a huge car park.

All credit goes to  Louise  and Christopher  Jones  who have  made the business one that is being spoken a lot about in the local fishing community. We have been privileged to receive excellent media coverage on the  ITV Anglia News, radio and local newspapers, including a  recent article in the business news section.

All of this has been achieved  through delighting our customers with   excellent customer service and  the satisfaction  they have gained from  quality products offered at very affordable prices.

Everything we offer is driven by customer advising us of  their needs . We sincerely  thank you for your input and will be delighted with your continued requests and custom.

Best wishes

The Shaden Team